Step change in evidence management transforms static documents into living evidence library, powered by AI
LONDON, UK — 10th November 2025, – Live from ISPOR Europe in Glasgow, Access Infinity is delighted to reveal Dynamic Value Propositions (DVP), a new capability offered on its Evidence Hub platform. The breakthrough offering addresses a critical challenge facing global market access and HEOR teams: delivering compelling, compliant and locally relevant value messages with speed and precision.
From static documents to living evidence
Global market access teams increasingly face mounting pressure to maintain consistency between global strategy and local execution. Traditional approaches rely on static PDFs, repetitive updates and complex approval cycles that slow down evidence generation and create bottlenecks across growing pipelines.
The Dynamic Value Proposition is the industry’s first AI-enabled, generative approach to value communication. The DVP transforms traditional value materials into a living, intelligent evidence platform, providing teams with instant access to tailored, compliant and locally adaptable value content built from a continuously evolving and updating evidence base.
“The Dynamic Value Proposition bridges the gap between global strategy and local implementation,” said David McConkey, Partner – Digital Product Lead at Access Infinity. “We’re enabling country teams to easily localise global materials and adapt them for their specific payer or access needs. Global strategy, local implementation – that’s what drives real market access success.”
David emphasises the solution’s return on investment: “DVP pays for itself by eliminating duplication of effort across markets. Teams no longer need to recreate value comms materials or wait for the latest global update. This delivers measurable time and cost savings while reducing reliance on external consultants.”
Key capabilities empower organisations to:
Align global and local teams with consistent messaging that can be localised in minutes
Access compliant, evidence-backed content instantly with governance built into every workflow
Eliminate approval bottlenecks through dynamic content updates with automatic tracking
Shape value messaging with payer insights to ensure relevance and credibility across markets
Scale with agility for faster launches and more cohesive value narratives across entire portfolios
The Access Infinity team is showcasing Evidence Hub’s new Dynamic Value Propositions capability at ISPOR Europe in Glasgow 10th – 12th November 2025. To find out more and see the solution in action, visit the team at Stand 504.
Related resources:
Learn more about Evidence Hub here: https://accessinfinity.com/evidence-hub/
Download ‘The Four Pillars of Evidence Management for HEOR Teams’
A guide to transforming fragmented evidence into a centralised single source of truth for faster HEOR decisions.
Founded in 2014, Access Infinity helps pharmaceutical companies launch and price their products more effectively by combining deep strategic consulting expertise with digital platforms purpose-built for market access and HEOR teams. The company’s experienced consultants work closely with global through to local teams to shape launch strategies, optimise pricing and access, and navigate complex policy landscapes.
Access Infinity’s core digital solutions – Access Hub, Evidence Hub and Nuro – streamline everything from launch tracking and evidence planning to pricing strategy, enabling faster, smarter, and more coordinated decision-making across the product lifecycle. With offices in London, Manchester and Hyderabad, Access Infinity’s clients include many of the pharmaceutical industry’s most influential companies including AstraZeneca, GSK, J&J, MSD, and Pfizer.
For media enquiries, please contact:
Email: louise@accessinfinity.com
Tel: +44 (0)20 4583 5450
