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Market access challenges and changes: Joao Carrasco talks data, AI and predicting uncertainties

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Market access challenges and changes: Joao Carrasco talks data, AI and predicting uncertainties

Joao Carrasco is Director, Global Market Access team at Bayer Pharmaceuticals. With a 12+ year career spanning both HEOR and Market Access functions, he shares his journey and how his strong HEOR background informs his current role. Joao also explores the key pressures and challenges market access teams are facing and his views on the trends shaping the future of market access. The opinions shared in this episode are Becky's own views.