logo
Categories
Podcasts

Sanofi’s Becky Germino on communicating value, AI and the role of HEOR in supporting access & pricing leaders

Leave a Reply

Your email address will not be published. Required fields are marked *

Sanofi's Becky Germino on communicating value, AI and the role of HEOR in supporting access & pricing leaders

Becky Germino, HEVA, Neurology and Immunology Team Leader at Sanofi, joins the podcast to explain the key priorities for HEOR teams and their role in working closely with market access to help them define and communicate patient value. The discussion also explores the role of AI for HEOR and market access teams and what's on the horizon that leaders should prepare for. The opinions shared in this episode are Becky's own views.