copilot
logo
Categories
Resources

The State of Market Access in 2024

Leave a Reply

Your email address will not be published. Required fields are marked *

The State of Market Access in 2024

In writing this first-of-its-kind report, we heard from over 130 Market Access, Pricing, and HEOR professionals across global, regional and local geographic scopes. We also engaged members of our 1,300-strong global payer network. The report shares our insights into the current state of play in market access and offers our guidance on future directions based on the rich survey findings. It explores the topics shaping today's market access landscape including defining success in market access, areas for improvement for market access teams, best practices, untapped opportunities, the voice of the payer and the importance of tracking market access performance.