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Webinar

Discover Digital for Market Access Webinar Series

Categories
Webinar

Discover Digital for Market Access Webinar Series

Discover Digital for Market Access Webinar Series

On-demand

Webinar 1: Track the top 3 market access metrics for your brand with Access Hub 

In this webinar we explore how you can tell the story of your launch in the best possible way with real-time insights and collaborative tools all in one place: Access Hub.  

We share how you can: 

  • Measure 3 key performance metrics to understand how well your brands are performing 
  • Eliminate hours of manual work by summarising key updates at the click of a button 
  • Build institutional knowledge for future launches 
  • Provide your team with greater visibility on individual country reimbursement progress and challenges 
Find out more here.

Webinar 2: 5 access & pricing questions you can answer in minutes with Nuro

In this webinar, we showcase  how Nuro can answer all your complex questions, fast.  

Watch this webinar to discover how to:  

  • Answer your biggest market access questions across price, evidence and access 
  • Speed-up analogue analysis  
  • Rapidly understand price and HTA potential of early and BD assets 
  • Go beyond with net price forecasting, competitor tracking and evidence benchmarking 
Find out more here.

The speakers

Margaret Labban

Product Manager

Tom Gilboy

Product Owner, Market Access

Russ Leslie

Head of Sales

Webinar 1: Seamlessly Monitor and Set Market Access KPIs with Access Hub

In this webinar you’ll see how Access Hub transforms market access performance tracking for your launches. 

For more details on this webinar recorded on Thursday 24th August 2023visit this page

Webinar 2: How to answer your biggest Market Access and Pricing questions with Nuro

See how Nuro will help you answer your biggest market access questions across price, evidence and access.

For more details on this webinar recorded on Thursday 24th August 2023, visit this page

Sign up for the webinar

Complete the form and a member of our team will be in touch with login details. 

Seamlessly Monitor and Set Market Access KPIs with Access Hub [recording]

Webinar

Seamlessly Monitor and Set Market Access KPIs with Access Hub

In this webinar, our Product Owner, Tom and Business Development Manager, Rob walk you through our Access Hub solution and how it transforms how to track market access performance for your launches.

They’ll show you how the tool will support you and your team to:

  • Track reimbursement data in real-time
  • Eliminate hours of manual work by summarising key updates at the click of a button
  • Build institutional knowledge for future launches
  • Track your performance against your direct competitors to understand how well you are performing
  • Provide your team with greater visibility on individual country reimbursement progress and challenges

…And more!

For more information about Access Hub or to book a demo, head to our product information page: accessinfinity.com/access-hub/

 

Speakers

Tom Gilboy

Product Owner, Market Access

Robert Buckley

Senior Business Development Manager

Categories
Blog

5 reasons to track market access performance

As the role of the market access function continues to evolve, tracking its performance is becoming more important. Today, market access is the bridge between clinical and commercial functions and plays a pivotal role in launch (and overall business) success.

With market access performance becoming increasingly on the agenda at board and leadership level, understanding why it matters becomes paramount. That’s why we are rounding up our top 5 reasons to track market access performance to help market access teams work smarter, faster, and more efficiently.

1. Understand if we are making improvements:

One of the primary benefits of tracking market access performance is the ability to gauge whether improvements are being made. By using benchmarks such as competitor data or our own historical data, companies can set targets or adjust them in line with changing market conditions and evaluate their progress over time. This enables them to identify areas of success and areas that require further attention. Regular assessment of market access performance ensures that strategies are continuously refined and optimised to achieve better outcomes.

2. Quantify market access success:

Tracking market access performance allows professionals to quantify the value they bring to the business from a price and access perspective. Measurable figures allow market access professionals the chance to showcase their value to wider commercial teams. These figures help tell the story of the business, showcasing the impact of pricing and access strategies on the company’s overall success. This quantitative evidence strengthens their position and highlights the value they bring to the organisation.

3. Make better predictions:

Market dynamics are constantly evolving, making it crucial for businesses to anticipate and plan for the future. By tracking market access performance, companies can build on information from the public domain and their previous pricing or access strategies. This enables them to make more accurate predictions and informed decisions regarding future product launches. Looking both backward and forward allows organisations to learn from past experiences and adapt their strategies to align with changing market conditions.

4. Build institutional knowledge:

Tracking market access performance generates a wealth of data that can be consolidated into an accessible dashboard. This centralised platform ensures that all stakeholders can stay informed and build their institutional knowledge. By leveraging this knowledge, businesses can make informed decisions and seize opportunities while mitigating potential pitfalls.

5. Navigate changing market conditions:

With the volatility of drug pricing, understanding value-based pricing is critical. By continuously tracking market access performance, companies can identify trends and patterns over time. This insight allows them to adapt pricing and access strategies to align with evolving market dynamics. By staying ahead of the curve, businesses can navigate changing market conditions effectively and maintain a competitive edge.

Key takeaways

As we look ahead to the future, it is evident that the trends shaping market access performance will continue to gain momentum, especially with the rapid advancements in technology. By monitoring and evaluating market dynamics, companies can identify areas for improvement, quantify their value, make accurate predictions for the future, build institutional knowledge, and navigate changing market conditions. Through the continuous refinement of market access strategies, businesses can enhance their product launch strategies and ultimately benefit patients, who can get faster access to lifesaving healthcare.

The 5 reasons to track market access performance are also available as an infographic, download below. 

If you want to find out more about market access performance tracking then you can request access to our ultimate guide to tracking performance in market access by filling in the form below.