3 ways AI will influence market access

On-demand webinar


Tom Gilboy

Product Owner, Market Access, Access Infinity

Clare Marley

Disease Area Head Immunology, Global Payer Strategy, GSK

Louise Bennett

Head of Marketing, Access Infinity


Artificial intelligence (AI) is everywhere right now. The advent of ChatGPT is shining a spotlight on the possibilities across all industries, with some being quicker to adopt than others. 

It’s fair to say that digital adoption within the pharma industry has lagged behind other industries. However, market access has even more catching up to do. 

So how should market access approach artificial intelligence?  What influence will it have in 2024 and beyond? And what action should market access leaders take to equip their teams to embrace the latest technologies like AI?  

In this webinar, recorded on Thursday 25th January, we explore this and more, taking a deeper dive into:  

  • The potential for AI in pharmaceuticals
  • Tangible examples of use cases in market access
  • Setting the baseline capabilities for market access to make use of AI
To watch the webinar recording, complete the form below and a member of our team will be in touch with the link.  

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