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Evolving Practices in Measuring Market Access Performance

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Evolving Practices in Measuring Market Access Performance

In this on-demand webinar, our Founding Director Ahmed Edathodu, was joined by Katie Gardner, Head of Global Market Access Excellence and Capabilities at Astellas Pharma and Martin Rost, Vice President Global Market Access at Pfizer. During this session moderated by Ahmed, Katie and Martin shared their perspectives on, what Market Access Performance means to them, what metrics they consider most impactful and how launch teams should use KPIs to inform their access strategy.