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Evolving Practices in Measuring Market Access Performance

On Demand Webinar

Speakers

Ahmed Edathodu

Founding Director Access Infinity

Katie Gardner

Director Global Market Access Excellence and Capabilities at Astellas

Martin Rost

Vice President Global Market Access at Pfizer

About

The latest webinar in our Market Access Performance series discussed Evolving Practices in Measuring and Improving Access Performance.

Ahmed Edathodu, Founding Director, Access Infinity was joined by Katie Gardner, Head of Global Market Access Excellence and Capabilities at Astellas Pharma and Martin Rost, Vice President Global Market Access at Pfizer.

During this session moderated by Ahmed, Katie and Martin shared their perspectives on:

  • What Market Access Performance means to them. 
  • Why use KPIs?
  • What metrics they consider most impactful. 
  • How launch teams should use KPIs to inform their access strategy. 

Get Access to “Evolving Practices in Measuring Market Access Performance”

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