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Mastering metrics: Tracking and measuring market access performance

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Mastering metrics: Tracking and measuring market access performance

In this webinar from The Evidence Base®, Laura Dormer (Editor, The Evidence Base and the Journal of Comparative Effectiveness Research) is joined by Ahmed Edathodu (Founding Director, Access Infinity) to explore the changing role of market access and the importance of tracking performance with KPIs and metrics as a result, to enable the best possible price, the broadest possible access, in the shortest possible time.